Marketing/Business Academy

Marketing is anticipating what customers need, and then directing goods and services— and information about those goods and services—from producer to customer to satisfy those needs. The marketing, sales, and service cluster contains seven career pathways: 

• Buying and Merchandising
• Distribution and Logistics
• E-marketing
• Management and Entrepreneurship 
• Marketing Communications and Promotion
• Marketing Information Management and Research
• Professional Sales and Marketing

Curriculum  

• Marketing Principles
• Sales and Promotion Planning
• Entrepreneurship
• Sports and Entertainment Marketing
• Personal Finance
• CTE Lab in Marketing

Industry Credentials

• A*S*K Institute Fundamentals of Marketing
• A*S*K Institute Fundamentals of Business Concepts
• A*S*K Institute Concepts of Entrepreneurship and Management

 

Career Technical Student Organizations are a critical component of all career technical education programs. Marketing, Sales, and Services students will be afforded the opportunity to join local, state, and national DECA. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.